Marie Tyler was a North Dakota rancher, horsewoman and national beef spokesperson for more than three decades. Tyler was labeled the First Lady of Beef Promotion during her leadership with the National Livestock and Meat Board because of her advertising, research, education and promotion of red meat. Tyler and her husband, Jim, introduced Santa Gertrudis cattle to North Dakota in 1954. She was the first woman to receive the National Golden Spur Award and the first woman elected “Man of the Year” into the North Dakota State University Saddle and Sirloin Club Hall of Fame.